Zayn Malik.Photo:Dennis Leupold for MIXOLOSHE
Dennis Leupold for MIXOLOSHE
Zayn Malikis going in a new direction — thenon-alcoholicdrink business.
On Tuesday, the musician, 30, announced that he is joining alcohol-free drink brandMixolosheas the chief creative officer and co-owner. To celebrate the announcement, the“Love Like This”singer released his first mocktail: the lychee martini.
“The non-alcoholic beverage market is ready for disruption,” Malik said in a statement, shared first with PEOPLE. “We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like Mixoloshe to redefine this industry.”
TheOne Directionalum shot an edgy ad campaign in Turks & Caicos to reveal the drink and his new role.
Mixoloshe has seven other canned non-alcoholic cocktails including atropical smoky margaritaandblueberry gin and tonic. The female-founded brand also sellsalcohol-free tequila, gin and whiskey.
“I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages," Malik added in the statement, “and build one of the most talked about drinks in the world.”
A four pack is available at Walmart for $10, and 12 packs are available exclusively online throughWalmart,AmazonandMixoloshefor $35.
source: people.com
