Not that you need an excuse to hit the Coney Island boardwalk and party this summer, but if you did, we’ve got one:Sports Illustrated Swimsuitjust announced their first-everSummer Music and Fan Festival! On August 28, the brand will be hosting model appearances, free daytime activities like games and pop-up shops and an outdoor concert with a surprise artist at the new 5,000-seat open-air amphitheater on the beach.Courtesy of Sports IllustratedCourtesy Sports IllustratedThe festival bolstersSI‘s digital-only franchise, the “Summer of Swim,” which launched last year. Photoshoots from SI Swimsuit used to only appear inthe legendary February issue, but now they’re producing exclusive shoots and content to appear on SI.com throughout the most swimsuit-friendly season of the year. The models you’ll see are2016 cover modelHailey Clauson (above, in a behind-the-scenes pic from her shoot), Hannah Ferguson and Erin Heatherton.RELATED PHOTOS:Christie Brinkley’s Most Iconic Sports Illustrated Swimsuit PhotosSummer of Swim 2016 also boasts the announcement of the coveted Rookie of the Year spot and winners of this year’s model search, and the debut of virtual reality content on the SI Swimsuit app and something that’s never been done before: A live look at a swimsuit shoot you can watch on Facebook Live and Snapchat.But there’s even more big news in the world of SI Swim! They’re also launching “Swim Unfiltered,” a video series that shows what it’s like to be anSImodel. It features exclusive candid interviews with the ladies (and we mean candid: Cover starAshley Grahamand model Rose Bertram film themselves sans makeup), confessional interviews with the likes ofGigi Hadid, a glimpse at what it’s like actually getting ready for anSIred carpet, and a peek at some envy-inducing world travel.Tell us: Are you excited to meet someSImodels this summer? Will you check out their new show?–Catherine Kast

Not that you need an excuse to hit the Coney Island boardwalk and party this summer, but if you did, we’ve got one:Sports Illustrated Swimsuitjust announced their first-everSummer Music and Fan Festival! On August 28, the brand will be hosting model appearances, free daytime activities like games and pop-up shops and an outdoor concert with a surprise artist at the new 5,000-seat open-air amphitheater on the beach.

Courtesy of Sports Illustrated

Image

Courtesy Sports Illustrated

The festival bolstersSI‘s digital-only franchise, the “Summer of Swim,” which launched last year. Photoshoots from SI Swimsuit used to only appear inthe legendary February issue, but now they’re producing exclusive shoots and content to appear on SI.com throughout the most swimsuit-friendly season of the year. The models you’ll see are2016 cover modelHailey Clauson (above, in a behind-the-scenes pic from her shoot), Hannah Ferguson and Erin Heatherton.

RELATED PHOTOS:Christie Brinkley’s Most Iconic Sports Illustrated Swimsuit Photos

Summer of Swim 2016 also boasts the announcement of the coveted Rookie of the Year spot and winners of this year’s model search, and the debut of virtual reality content on the SI Swimsuit app and something that’s never been done before: A live look at a swimsuit shoot you can watch on Facebook Live and Snapchat.

But there’s even more big news in the world of SI Swim! They’re also launching “Swim Unfiltered,” a video series that shows what it’s like to be anSImodel. It features exclusive candid interviews with the ladies (and we mean candid: Cover starAshley Grahamand model Rose Bertram film themselves sans makeup), confessional interviews with the likes ofGigi Hadid, a glimpse at what it’s like actually getting ready for anSIred carpet, and a peek at some envy-inducing world travel.

Tell us: Are you excited to meet someSImodels this summer? Will you check out their new show?

–Catherine Kast

source: people.com