Photo: Dia Dipasupil/Getty; Eugene Gologursky/Getty
Jonathan Van NessandGwyneth Paltroware joining forces withBeautyUnitedto push the beauty space forward.
The nonprofit organization — first created in April 2020 to support frontline workers during the COVID-19 pandemic — partnered with Van Ness and Paltrow, as well asNaomi Watts, makeup artistSir Johnand more industry leaders for its new campaign supporting the LGBTQ+ community.
This initiative is part of BeautyUnited’s bigger goal for change within the beauty and wellness spaces and beyond — cofounder Moj Mahdara hopes to foster diversity across the board.
“We know that the gender binary in the grand scheme of things is new. What isn’t new, is that throughout history humans have wanted to look and feel their best. I’m so proud to be cultivating a space that is JVN Hair where everyone feels welcome to celebrate their version of beauty,“Queer Eyestar Van Ness tells PEOPLE exclusively of their mission to embrace all through their haircare line.
“Formulation, inclusivity and sustainability are the pillars that JVN Hair is built on and we are excited to drive change within the beauty industry,” Van Ness continues.
Beauty United
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“We are all being asked to understand and see that there is a spectrum and complexity of things. The beauty and wellness industry must catch up, we need to look through this lens of the nonbinary and drive change,” Paltrow, founder of Goop, added in a statement.
BeautyUnited will further the initiative with a pledge that ensures companies work towards nondiscrimination in the workplace and through a call-to-action to donate to the Transgender Law Center, the largest transgender-led civil rights establishment in the U.S.
source: people.com
