As one ten ends and another stretches out before us , it ’s time to put old debates behind us and start anew . Today , we settle the debate on how long content should be .

The two - thousand teens were all about technology produce up and starting to show us what it can do rather than only what it has the voltage to do . That ’s meant that each iteration of a smartphone has been leaden than the last and cognitive content has been king . Now that damn fine internet speeds are widely - uncommitted and a connected twist is in most sack , we demand all form of content to fill the glowing rectangle and operation is an afterthought .

societal media became the go - to well to tap for unlimited substance and the termination have been decidedly flux . I do n’t want to habitually log - on to Twitter but I require content . Crowdsourcing is the only way for supply to keep up with requirement and in the meantime , our idea of how long an individual piece of entertainment or art should be has evolved .

Death Stranding was either a visionary experience or a relentlessly dull exercise in tedium.

Death Stranding was either a visionary experience or a relentlessly dull exercise in tedium.Image: (Kojima Productions)

The short - lived video sharing platformVinesaw the demand for rules on capacity length . It told us that content should be no more than six - seconds long and it brought us moreiconic momentsover a period of four twelvemonth than Hollywood care to muster up in a 10 . But the tech god ca n’t be expected to know a full affair when they see it . Vine ’s overlord adjudicate to exclude the service down leaving a void for myopic and unintelligent videos that has since been satiate byTikTok .

TikTok still places a 15 - sec limit on clips that are dash in the app but it allows user to cut multiple clips together for a max runtime of 60 second . If you involve more fourth dimension , you could make a video recording outside the app and upload it . The rule is : keep it short but ya lie with , whatever , it ’s your follower count , pal .

And that laissez - faire attitude toward distance has extended to all of the new forms of contentedness out there . A GIF is as long as necessary and skew-whiff file sizing Trachinotus falcatus . A tweet was 140 fiber , then it was 280 characters , but it was really as long as you were willing to be insufferable in your gigantic tweet thread . An ASMR picture can go on for 12 hours , and someone out there is actually tune in from its commencement to its end whether they are pay up attention or not . How long is theDistracted Boyfriendmeme ? As long as hoi polloi keep boil ‘ em out .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

When it comes to more traditional content , length has also become more malleable and free . Traditional TV shows have played around with duration in a way that has either been well - received or just travel unnoticed . A season of boob tube can be anywhere from 3 - 30 episodes long and each episode no longer has to come after the hard-and-fast standards of broadcast television set . The first time I recall notice this was with Netflix’sThe OA . Some episodes were over an hour , one was around 30 minutes long . Everything was decide by what was necessary for the story . We did n’t even see the deed succession for The OA until 57 minutes into the first episode — that ’s just where it belong . Since then , Twin Peaks : The Returngot even wilder with its quicksilver runtimes and virtually every major HBO show has lease liberties with the traditional hour - long timeslot . The infamousfinal sequence of Game of Thronesclocked in at an hour and 20 minutes .

You ’re probably thinking the whole compass point here is that length is arbitrary and all content should be exactly as long as it needs to be . faulty . Dead damage . We needed content and subject matter has arrive . There ’s a luck of it and no one has time to be messing around with contentedness that ’s too long . That brings us to the two troublesome genres of content . Movies and picture games are too long .

Here are the new rules for 2020 :

William Duplessie

moving-picture show should be 90 minutes long .

Blockbuster AAA games should be 30 hours long .

The most late controversial movie runtime was Netflix ’s The Irishman . Clocking in at three and a half hour , the Martin Scorsese crime epic was deemed “ too long ” by many people who were only a little bit right . That ’s too retentive to sit around in a movie theater but it ’s just fine to break up at home . Everyone need to be a big babe and act as if they ’re incapable of block the pic at the death of act 1 and continuing to watch it subsequently . In the time to come , cyclosis services should just do the work of chopping up enceinte storey like this into installment for the diaper - pissers — no big deal .

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Roger Ebert hold the position that “ No ripe movie is too farsighted , and no bad movie is short enough . ” This is incorrect . But studios like Marvel have contain to making their blockbusters excruciatingly long to apologize the disbursement of a trip to the theater . Avengers : Endgame is a good motion-picture show that ’s too long . Star war : The Rise of Skywalker is an o.k. movie that feel too long because it rushes through its plot point without much care and neglect to fully engage us .

There is a limit on how long a person can take in a flick in one sitting . Everybody has to pee sometime . That ’s why films that are longer than 90 minute belong on cyclosis services with intermission functions and even episode breaks if you assert . If a moving picture calls for a theatrical run , make it an event and do an break .

When it comes to video games , anything give way for cheap indie hits but the makers of large $ 60 megahit game feel an obligation to give people a lot of eruption for their buck with a 60 - 100 time of day mop up prison term . This makes plenty of sense but from an artistic perspective and in the interest of giving fans the chance to get around to finishing more than a couple of games a year , 30 hours is just about the correct distance .

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I did n’t complete any Modern telecasting games this class . I polish off a couple of game from last year but not a individual one that was liberate in 2019 . I ’ve in all probability put about 20 hours into Death Stranding and my involvement has slay a paries . I care it a heap ! But I know there ’s a lot more to go and I ’ll have to come back to it someday . On the other mitt , there ’s The Outer Worlds , a game that reportedly time in around 20 - 25 hours and has made many people ’s best of the year list . I ’m 15 hours into it and have no question that I ’ll polish off it soon . It candidly feels like it ’ll terminate up being too short . That ’s okay , always leave us wanting more — and when in uncertainty total some on-line message .

So take Federal Reserve note creators of content and whiny consumers , these are the raw rule for making content in 2020 . It ’s mostly anything move except for moving picture and TV games . Oh , and all blog stake should be about 400 words shorter than this one . Thank you for your time .

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