There ’s a fresh exploitation in the mellow - profile game of chicken between Apple and Epic . The Fortnite developer’slatest effectual filingclaims that Apple “ cherry red - picked ” Google data in its own legal filing earlier this week to support its narrative that Fortnite ’s declining popularity is the impetus behind all this drama .
Apple has repeatedly argued that Epic start the legal battle over Fortnite in its App Store as a promotion stunt because the game ’s hype has started to flatline . In afiling Tuesday , it said that interest group in Fortnite had fallen “ by nearly 70 % ” between October 2019 and July 2020 according to Google Trends and that Epic ’s lawsuit “ seems to be part of a marketing campaign designed to reinvigorate interest in Fortnite . ”
But Epic ’s call bullshit on those claim , cite its own user employment data as proof that the Fortnite hype wagon train is still chug along just fine , thank you .
Photo: Lionel Bonaventure (Getty Images)
“ Over the period of time that Apple cherry - picked for its Google search volume comparing … the routine of everyday active user on Fortnite really increased by more than 39 % , ” the company wrote in reply papers file away later Friday even .
Not to bring up that Apple ’s decision to cite Google Trends , of all things , is already shady to begin with . It measure the mass of search for any given term , but even if citizenry are n’t searching for Fortnite on Google as much as they used to be , that does n’t prove a correlation coefficient between how many people are still dally or downloading the secret plan . I ’d put money on this being an Occam ’s broom scenario : Apple just went with that statistic because it was the only one they witness that prove their point .
As a retread , Apple bootedFortniteoff its App Store in August afterEpic ’s theatrical attemptto circumvent its so - called “ Apple Tax , ” which want that developers furcate over 30 % of taxation from in - app purchase for the privilege of having their app on iOS . The two have been playing a histrionic biz of boob - for - Thematic Apperception Test ever since . Epic immediately sued , of course , then Apple terminated itsApp Store developer accountfor iOS . After that , epical vowednot to pushthe Aug. 27 Fortnite update to iOS or macOS in revenge , and Applelaunched a countersuitfor compensatory and punitive damages , calling Epic ’s activity a deliberate attempt to cave its iOS ecosystem .
The dramatic play is still play out in court , with a full royal court hearing scheduled for Sept. 28 . In the case’sfirst hearingin August , a judge prevail that Apple could quetch Fortnite off its App Store but not Epic ’s Unreal Engine . Epic has alsoasked the courtto reestablish both Fortnite and its developer account in the App Store .
It ’s belike these two will stay to take jabs at one another throughout this legal drama , so you might as well settle in and snap up some popcorn as these incendiary printing press releases keep fly .
App StoreEpicEpic GamesFortnite
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