In a move that surprises only those who have ascertain the movie , Cloverfield has demolish the Nipponese box office this past weekend , taking in 26.4 million yen and beating premature boffo box office motion-picture show Dreamgirls by 30.2 % despite the musical ’s play on more screens across the res publica .
As with the U.S. release , Cloverfield was dependent to much pre - release marketing in Japan ; in addition to the official manga , the cast and crew of the movie spent prison term in the commonwealth doing publicity , and Japan ’s own rendering of the internet – called “ the net ” – was as full of viral merchandising for the movie as the U.S. ’s . Although it has to be catch whether Japanese audiences willget free party mix with their DVD copies of the motion picture .
The only downside to the Japanese succeeder of JJ Abrams ’ goliath moving picture is for US critics who find themselves deplume between want to make Beyonce versus Godzilla jokes and feeling the need for some semi - anti-Semite “ those Japanese sure do like their monster movies walking around in extremely - populated urban areas ” reference .
Monster Japan bow for ‘ Cloverfield’[Variety ]
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