scientist seem to think that , if told to figure an elephant , you will always , on some level , obediently visualize an elephant . But asking mass to picture a pink elephant is a different issue … maybe . How much control you have over your own thoughts ?
For need of a Nail
Everyone like to think they have an independent head and a high story of willpower , and will be reluctant to admit that they can be ram to picture something in their mind just because someone say a mathematical group of words , like , “ fancy an elephant . ” Psychologists , therefore , have to take special measures to see if people picture words in their headland just because the quarrel are said .

Psychologist Rolf Zwaan decided to test the idea by seeing how fast people respond to visual cues after hearing certain words . He accomplished this by doing an closing melt around asking people if they saw the target itself , and instead asked them about the orientation of the target . He had the subjects say a few sentences about a carpenter forge a nail ; sometimes the carpenter was hammering the nail into the story , and sometimes into the wall . The subject were then asked to look at a movie of an object and press a button if the objective was in the story . The people who take the story about the carpenter hammering the nail into the floor responded faster if they take care a picture of a nail oriented vertically , the style it would be oriented if someone were hammering it into the level . The masses who read the account about the nail being pounded into the wall respond faster if they saw the nail orient horizontally . They recognize what they had been picturing , even if they did n’t sleep with they had pictured it .
The Shape of an Eagle and the Color of a Steak
Other experiments sprang from this basic model . Zwaan himself branched out by seeing if people would react to more than just the orientation of an object . He ascertain an especially inviolable response when he test for shape . Shape , in this case , is n’t a canonical circle or square , but the form an object takes when it ’s performing some action .

The experimentation followed the same chassis as the previous experimentation , but changed object . For exercise , mass were ask to name a depiction of an eagle after they had take a account about an eagle . If , in the story , the bird of Jove was soaring , they were nimble to recognize the eagle if it had its wings outspread than if it were standing with its wing fold up . People who study about an eagle on its nest were firm on the draw when they saw the bird of Jove with its wing folded than they were when its wings were outspread . An range that rival what people have in their head is recognize quicker than an image that does n’t .
… except for one experimentation , in which citizenry read about a steak in a butcher shop window . They were quicker to agnize a steak that was dark brown than a steak that was colored red . As butchers are not known for cook their steaks beforehand , it ’s potential that we do n’t imagine coloration , even when we see descriptions that suggest color .
Pink Elephants on Parade

But before you suppose your brain is free of the insidious ascendancy of language , deliberate a more late experiment . The framers of the experimentation recruit people on the internet , and had them review stories and press buttons when they tell apart the simulacrum described in the history . Again , shape was a major divisor in people ’s reaction prison term . preference was passably much achromatic .
In this font , though , play off the color of the real image with the color of the objective in the story did shrink people ’s reaction time significantly . People , according to this experimentation , do picture color in their head when they read about an mental image . What was the difference between the results in this study and the results in the steak survey ? The study authors speculated that people only really noted significant colors . Perhaps mass do n’t find the semblance of a steak pregnant . Dripping red or well - embrown , it ’s going in their belly eventually . The color of a traffic light , or a murder suspect ’s motorcar is more likely to stick in their head .
So can you be forced to picture a pink elephant ? It bet . If it ’s important to you that the elephant is pink , then you probably will think about it in its pinkness . If , however , you detect no significance in the elephant ’s colour , you could keep your mind off of it .

[ ViaLouder Than Words , Language Comprehenders Mentally Represent the Shape of Objects , Revisiting Mental Simulation in Language Comprehension ]
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0051382
PsychologyScience

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