Who knew a story of a girl and a dragon could evoke such intense emotion?
For 2019,the commercial followsa redheaded little girl who is close friends with an “excitable” dragon named Edgar, who just wants to join in on the holiday cheer in their village.
But things go awry every time Edgar gets too close to the action. In his excitement, he can’t help but let out a stream of fire from his nostrils, leading to chaos in the form of a melting snowman and ice rink — and that’s just for starters.
After Edgar tries and fails to suppress hisnatural inclination for fiery breaths(the victim? An inadvertently ruined Christmas tree display in the center of town), he retreats into his home and won’t come out, even when his friend sweetly sits outside until nightfall and waits for him to emerge.
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John Lewis’ 2019 Christmas ad.


John Lewis released a line of Edgar-inspired gifts (boots, plush toys, a book and more) along with their heartwarming ad. The products range in price from about $10 to $25, and can be purchasedon their website.

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The touching new commercial comes one year after John Lewis released their Christmas ad featuringElton John. Backtracking through time, the commercial began with the legendary musician, 72, in the current day, singing his beloved 1970 hit “Your Song.”
Soon,viewers were traveling through the years, hitting on John’s successes from his iconic ’70s Dodger Stadium concerts, to recording the tune. Then, John was just a young man, performing at what appeared to be a school concert as his mother proudly looked on.
The tearjerker ended with Johnas a child on Christmas morning, discovering a wrapped piano to the delight of his mother and grandmother. The little boy tentatively placed a finger on the keys before viewers saw the John of today, once again, closing the lid on the instrument.
“Some gifts are more than just a gift,” text overlay read.
source: people.com