While Nokiastill commands the oecumenical market part , Apple has finally overtaken them in profits . At least , according to a story by Strategy Analytics . Things are not that clear , however .
https://gizmodo.com/the-year-apple-and-rim-ate-everyone-elses-lunch-5404274
According to Strategy Analytics , Apple made a $ 1.6 billion profit in iPhone sales alone , while Nokia only made $ 1.1 billion on whatever they are trying to pass as smartphones these Clarence Shepard Day Jr. . However , Betanews ’ Joe Wilcox was quick to point out that the $ 1.6 billion profit was for all Apple sales :
the numbers do n’t add up to Apple ’s overall French telephone gainfulness exceed Nokia ’s during third quarter , unless someone is make the bluff presumption that all , or nearly all , Apple profits came from iPhone . They surely do not . What ? Apple made only $ 700,000 on iPod , Macintosh , retail and software — $ 1.6 billion — on iPhone . No direction .
Sounds lucid ? Wrong ! enjoin John Gruber , grubbing in with one of his grubby - grubby arguments :
Perhaps if Wilcox had in reality read more than just the first paragraph of Apple ’s press release announcing the company ’s earnings , he ’d understand :
“ Adjusting generally accepted accounting principles sales and product costs to do away with the impact of subscription accounting , the corresponding non - GAAP measures for the quarter are $ 12.25 billion of “ Adjusted Sales ” and $ 2.85 billion of “ Adjusted Net Income . ”
That ’s where Gruber say the $ 1.6 iPhone profit total from . If you utilise non - generally accepted accounting principles accounting — which spreads the quarter ’s income along the entire project life of the product — Apple wins hands down :
… it ’s pretty safe to say that the iPhone accounts for nearly all of the difference between Apple ’s generally accepted accounting principles and non - generally accepted accounting principles reported profit , which difference come to $ 1.18 billion for the quarter [ … ] take Strategy Analytics ’s estimate of $ 1.6 billion in profit , divide by 7.4 million iPhones , and you get $ 216 in profit per iPhone , which , again , sounds like it ’s in the ballpark .
The fact , however , is that nobody have a individual clue about what Apple ’s real number are : Wilcox , Gruber , and Strategy Analytics are work up their cases over a lot of assumptions . So I ’m going to get out a King Solomon here , thwack all of them , and send them to the principal . [ Cnet , Betanews , andDaring Fireball ]
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