AMC Exec: We Wouldn’t Have Made theDunePopcorn Bucket if We Knew You’d Be Sickos About It

Dune Part Two hasbeen a huge hit , and perhaps only one thing could occult it in infamy : theviral AMC sandworm popcorn bucketthat had everyone talk … anddoing other thing . look back , it appear the theatre of operations chain / increasing novelty Zea mays everta holder seller might have done things very differently if it knew it was going to become a moment .

“ We continue to get a line and develop . We would have never reckon the Dune thing . We would have never created it knowing it would be celebrate or mock , ” AMC Chief Content Officer Elizabeth Frank toldVarietyabout the overwhelming response to the sandworm bucketful , which even got spew and crew talk for its , uh … mild , wormy tendril , tug people to gocrazy with demandfor the shai - hulussy - shaped vessel .

The Dune pail even got its own SNL skit , although Frank does n’t suppose that it ’s success either means there ’s demand for the field of operations string to go even more deranged for future pail , or thatthe increase trendof wildly form popcorn holder is dead a vital part of the company ’s plans . “ Some fans are collector . There ’s another mathematical group of people who are specific moving picture fans , buying three dissimilar Ghostbusters products . It ’s all a intermixture , ” Franks continued . “ It ’s a material part of our nutrient and drink business , but it ’s not the legal age of it . It also makes the movies more sport . ”

Image: AMC/Warner Bros

I depend the Dune bucket made some other thing more fun too , but perhaps we should n’t go chasing sandworms looking for another of its variety any time soon .

Want more io9 newsworthiness ? look into out when to gestate the latestMarvel , Star Wars , andStar Trekreleases , what ’s next for theDC Universe on film and TV , and everything you need to know about the next ofDoctor Who .

ArrakisDuneDune : Part TwoPopcornSandwormSci - Fi

Ankerprimecharger240w