Adobe’s Experimental 3D App Adds a New Dimension to Photoshop

You may not recognize it , but many of the gadget photos you see in advertizing and on website are actually manipulate using computer art . It ’s the well-situated way to ensure the lighting , slant , shadows , and point are all perfectly perfect . And now Adobe has create a Modern tool , computer code - named Project Felix , that makes it leisurely for even designers to cleanly fake a merchandise shooting .

Computer graphic and 3-D modelling were once considered high-pitched - destruction tools only available on expensiveSilicon Graphicsworkstations . But now that you could even work in 3Dinside Microsoft ’s once vestigial Paint app , incorporate CG materials is becoming less of a niche skill , and more of a requirement for anyone making a livelihood in design .

But just because you ’re fluent in graphic conception programme like Illustrator and Photoshop , it does n’t necessarily mean you ’re going to be just as skilled when it come to working with 3D exemplar or compositing CG constituent into exist picture taking . But with Project Felix , a graphic designer can still accept projects that involve working with CG elements , without feature to passe-partout , or pay for , professional - caliber 3-D modeling and compositing software program .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The Project Felix interface is remindful of 3D modelling and liveliness software , but it ’s lacking the tools needed to create raw elements . It or else assumes you already have the 3D models that need to be integrated into an subsist photo — like a bottle of yield drink that ’s think to be ride on a boardwalk by the beach .

What Project Felix does it analyze the background signal image you ’re using , and then mechanically come out your 3D modeling into the panorama with accurate kindling , shadows , musing , and other effects to make it wait as photograph - realistic as possible . It also calculate the camera slant and perspective in a 2D image , let in the angle of insipid airfoil like a kitchen counter top , so that a 3D model is mechanically positioned , line up , and scaled to look like it was actually there when the photo was in the first place taken .

Often sentence a product shot has to be faked to reflect labels that dissent from country to country , or to demonstrate unlike interpretation or feeling . So Project Felix includes the power to lend oneself custom texture , epitome , colors , and other attribute to dissimilar parts of a 3D model . In the case of a bottle , you ’d want the ceiling to appear like it was made from lusterlessness charge card , while the residuum was shiny and broody field glass . In Project Felix a user can shift and refine the show of their 3D plus , they just ca n’t reshape them .

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The human middle is fantastically adept at spotting badly integrated CG , so Project Felix also allows the user to manually rarify the composite created for them to hone every last factor . Users can pick off the lighting , phantasm , camera angle , and other element , even after a complex has been rendered by Project Felix . The software can also generate a superimposed 2D document that can be make for into Photoshop for further accommodation . Does the creative manager retrieve the shadow are too rough ? That layer can just be foreshorten in Photoshop , without having to re - render the entire project .

Adobe has n’t quite pinpoint down when Project Felix will be available — it has n’t even settled on a name for the product yet . At the moment it ’s still knead on finalizing the software package ’s toolset , and finding a balance between maintain it easy to use , but rich enough to be genuinely utilitarian .

Additional features might eventually admit the power to generate 3D text and basic shapes , as well as faster version and real - time results . But the party does n’t require it to become a full - flight 3-D modelling dick . It ’s design to be just the opposite : a fast and easy means to take advantage of the benefit of working with CG , without all of the headaches .

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