The Ford Edsel Failed, But Why?
In the pantheon of automotive history , few names evoke as much fascination and head - scratching curiosity as theEdsel . Thisambitious cable car , introduced by Ford Motor Company in the late fifties , has become synonymous with bankruptcy and mistaken invention . The Edsel ’s introduction was one of the most hyped in automotive chronicle , yet it failed to capture the eye and pocketbook of the American populace ....